Database Cleansing
Maximise the value, accuracy and completeness of your CRM data
Overview
CRM cleansing lets you scrub, cleanse, append and update your CRM database. Missing information is filled in — and we guarantee 100% accuracy of your CRM data or replace records at no charge. Marketing databases grow with every campaign and sales teams are too busy selling to keep contact details current.
ReachNavigator CRM cleansing replaces incorrect contacts, updates contact and company information, validates targets and enforces a uniform format — turning your CRM into a current, correct and valuable sales asset that delivers better marketing ROI.
Our CRM data cleansing process
- 01
Define fields
Agree the contact and account fields that need cleansing.
- 02
Fill & fix
Complete missing information and correct misspelled data.
- 03
Web verification
Verify contact, email and address using the web.
- 04
Phone verification
Confirm web findings through phone calls.
- 05
Standardise
Normalise the data format across records.
- 06
Analytics & BI
Add analytics and business intelligence.
- 07
Export
Load clean data back into your CRM.
Our CRM data appending & cleansing offerings
- Database cleansing and scrubbing
- Database verification
- Database de-duplication
- Database formatting
- Mailing list append
- Email verification and email appending
- URL append
- Phone/fax number append
- NAICS code append / SIC code append
- CRM database cleansing and CRM data integration
- Marketing database cleansing and integration
Who it’s for
- Sales operationsKeep territories, routing and forecasts accurate with clean account data.
- Marketing operationsImprove segmentation, personalisation and campaign ROI.
- CRM migrationsClean and de-duplicate before moving to a new CRM.
- Finance & complianceMaintain accurate customer records for billing and audits.
What you receive
- De-duplicated, standardised database
- Corrected and appended fields
- Change log per record
- Data-quality scorecard
- Import-ready file for your CRM
Files are exchanged securely, processed in-house and never resold or reused.
Frequently asked questions
Which CRMs do you work with?
Any system that can export and import CSV or Excel — including Salesforce, HubSpot, Microsoft Dynamics, Zoho and custom databases.
What does the accuracy guarantee cover?
Records we cleanse that prove to be incorrect are replaced at no charge, as described in your statement of work.
How often should we cleanse?
B2B data decays quickly as people change jobs. Most clients cleanse quarterly or before each major campaign.